Global recorded
music market
全球第四大录制音乐市场
China Audience & Fan Development
THE CHINA
OPERATING PARTNER
FOR GLOBAL ARTISTS.
为海外艺人打造中国主流媒体IP、核心粉丝与长期商业价值
From market validation and platform-native content to fan communities, DSP growth and commercial opportunities.
CHINA MARKET ENTRY✦ARTIST IP DEVELOPMENT✦FAN COMMUNITY GROWTH✦DSP CONVERSION✦BRAND OPPORTUNITIES✦CHINA MARKET ENTRY
01 / Opportunity
WE BUILD FAN MARKETS.
NOT JUST SOCIAL ACCOUNTS.
Views create attention. Community creates long-term value.
播放量带来注意力，粉丝社群才能创造长期价值。
Global recorded
2025 market
growth
2025年市场同比增长
Short-video
users
中国短视频用户规模
Weixin + WeChat
MAU
微信及WeChat合计月活
FANDOM
Turn viewers into returning, participating fans.
把普通观众转化为持续参与的粉丝CONTENT SYSTEM
Test. Learn. Scale what works.
测试、学习并放大有效内容COMMERCIAL VALUE
Connect attention to music, tickets and brands.
把关注连接到音乐、演出与品牌合作02 / Services
ONE ARTIST STORY.
EVERY PLATFORM HAS A JOB.
We operate the complete China growth journey—from market entry to fandom and monetization.
从进入中国市场，到粉丝社群与商业转化，形成完整增长闭环。
Market Entry & Validation
Demand signals, audience priorities, artist positioning, platform mix and KPI baseline.
市场验证、受众定位、艺人策略与KPI基线Localized Content Operations
Platform-native editing, subtitles, covers, publishing and China-context storytelling.
本地化剪辑、字幕、封面、发布与中国语境重构Community & UGC Growth
Comment strategy, fan replies, creator identification, covers, reactions and participation.
评论运营、粉丝互动、创作者识别与UGC增长DSP & Music Conversion
Coordinate social discovery with QQ Music, NetEase Cloud Music and other DSP actions.
连接社交发现与QQ音乐、网易云音乐等音乐消费Brand & Commercial Access
Assess artist-brand fit and prepare endorsements, campaigns and China-visit activations.
艺人品牌适配、代言、整合营销及来华活动Measurement & Growth Strategy
Track attention, affinity, community, search, DSP actions and commercial readiness.
衡量触达、好感、社群、搜索、音乐消费与商业机会03 / Proprietary Framework
THE WINTOUR CHINA
FAN GROWTH FRAMEWORK
闻拓中国粉丝增长方法论
VALIDATE
Find real demand
市场验证REFRAME
Build local meaning
叙事重构TEST
Find content fit
内容测试AMPLIFY
Scale what works
平台放大BUILD
Grow participation
社群建设CONVERT
Connect value
消费转化Validate before scaling. Build before monetizing.先验证，再放大；先建立粉丝，再实现长期转化。
04 / Execution
THE FIRST 90 DAYS
ARE A VALIDATION SPRINT.
Not a content calendar. A structured process to find demand, content fit and conversion signals.
不是简单排期，而是一套寻找需求、内容匹配与转化信号的系统。
Diagnose & Prepare
Asset audit
KPI baseline
Test & Learn
Test 3–4 pillars
Find early fan signals
Scale & Build
Scale winners
Activate UGC
Review & Decide
Evaluate conversion
Plan 6–12 months
05 / Why WINTOUR
GLOBAL STANDARDS.
LOCAL OWNERSHIP.
国际协作标准，中国本地执行能力
Strategy Before Posting
We validate demand and define the market-entry path before scaling investment.
Narrative Reframing
We turn global assets into locally meaningful artist stories—not direct translations.
Multi-Platform Operations
Social, community and DSP teams operate as one coordinated growth system.
Commercial Readiness
We connect audience growth with music consumption, live demand and brand opportunity.
Bilingual Governance
Clear approvals, reporting and project management for global artist teams.
06 / Engagement Models
START SMALL.
SCALE WITH EVIDENCE.
Choose the level that matches the artist's current China-market readiness.
根据艺人在中国市场的成熟度，选择合适的启动层级。
FOUNDATION
Account Access
中国号码与账号进入支持- Dedicated mainland mobile number
- Verification and login assistance
- Upgrade-ready account foundation
MOST POPULAR
GROWTH
Social + Community
内容运营、叙事重构与粉丝社群- Platform-native content operations
- Fan engagement and UGC activation
- Monthly optimization and reporting
INTEGRATED
Social + DSP + Commercial
社交、音乐平台与商业机会整合- Full social-to-music funnel
- DSP profile and playlist support
- Brand readiness and opportunity access
Get in touch
BUILD A CHINA FAN MARKET THAT LASTS.
从市场验证开始，建立长期增长的中国粉丝市场。
90-day validation sprintBilingual strategy & operationsPer-artist engagement model