WINTOUR · China Audience & Fan Development

THE CHINA GROWTH PARTNER
FOR GLOBAL ARTISTS.

为海外艺人打造中国主流媒体IP、核心粉丝与长期商业价值

From market validation and localized storytelling to fandom, music consumption and commercial growth.

Explore Our Work ↘

WORK✦WHY CHINA✦WHY WINTOUR✦SERVICES & PRICING✦CONTACT US

01 / Work

HOW WE BUILD
ENDURING FANDOM.

从市场判断、叙事重构、内容测试到社群、转化与长期增长的完整工作方法

OPPORTUNITY

A VIEW IS A MOMENT.
A FAN IS A MARKET.

一次观看只是瞬间，粉丝才是一个可以长期经营的市场。

GROWTH IS NOT ONE VIRAL SPIKE.增长不是一次爆发，而是一条从发现、参与到价值转化的可复用路径。

01
DISCOVER
Make the right Chinese audiences notice and remember the artist.让真正匹配的中国受众发现并记住艺人。
02
PARTICIPATE
Turn viewers into returning fans, creators and advocates.把观看者转化为持续回访的粉丝、创作者与主动传播者。
03
CONVERT
Connect fandom to music, tickets, merchandise and brands.把粉丝关系连接到音乐、门票、周边与品牌价值。

CONNECTED JOURNEY

ONE FAN JOURNEY.
FIVE CONNECTED JOBS.

一条粉丝旅程，由不同平台共同完成五项相互连接的任务。

01 · DISCOVER

Douyin · Video Accounts

发现｜抖音 · 视频号

02 · RECOGNIZE

RED · Weibo

认知｜小红书 · 微博

03 · PARTICIPATE

Bilibili · Comments · UGC

参与｜B站 · 评论 · UGC

04 · LISTEN

QQ Music · NetEase Cloud Music

聆听｜QQ音乐 · 网易云音乐

05 · COMMERCIALIZE

Live · Merch · Brand

商业化｜演出 · 周边 · 品牌

Platform choice follows the artist journey—not a default account checklist.平台选择围绕艺人的粉丝旅程，而不是机械地开设一套固定账号。

WHY ATTENTION STALLS

WHY GLOBAL ATTENTION
DOESN'T BECOME FANDOM.

为什么全球热度到了中国，却没有沉淀成长期粉丝。

01 · CAMPAIGN-ONLY

Activity stops when the release ends, so audiences never build a habit of returning.

只做单次宣传｜发行结束后运营停止，用户无法形成持续回访习惯。

02 · TRANSLATION-ONLY

Global assets are translated, but their meaning is not rebuilt for local culture.

只做翻译｜素材被翻译了，但没有在中国文化语境中重建意义。

03 · NO CONVERSION DESIGN

Views are reported, but community, DSP action and commercial value stay disconnected.

缺少转化设计｜播放量有了，但社群、音乐平台行为与商业价值彼此割裂。

The fix is a connected fan-development system—not more posting.解决方案不是发布更多内容，而是建立一套互相连接的粉丝增长系统。

FANDOM JOURNEY

FROM ATTENTION
TO ENDURING FANDOM.

真正的成功，是把一次注意力转化为长期粉丝价值。

01REACH

Seen

触达｜被看见

02RECOGNITION

Remembered

认知｜被记住

03RELATIONSHIP

Followed

关系｜被关注

04PARTICIPATION

Created with

参与｜共同创作

05CONSUMPTION

Streamed & bought

消费｜播放与购买

06ADVOCACY

Recommended

传播｜主动推荐

A fan is more valuable than a view because a fan returns, participates and converts.粉丝比一次播放更有价值，因为粉丝会回来、参与并产生转化。

ENTRY DECISION

ARTISTS SHOULD SCALE
AT DIFFERENT SPEEDS.

不同艺人应该以不同速度进入和扩大中国市场投入。

SCALE NOW适合直接启动

Existing China demand
Release or China plan within 6 months
Reliable artist access
Commitment to sustained operations

已有中国市场需求｜未来6个月有发行或来华计划｜艺人参与稳定｜愿意持续运营

PILOT FIRST建议先测试Demand is still uncertain
Global assets are testable
Budget needs evidence
Run a 90-day validation sprint
需求仍不明确｜全球素材可测试｜预算需要数据依据｜启动90天验证

HOLD暂缓投入

Content supply is inconsistent
Approvals are too slow
Rights or accounts are unresolved
The only goal is one viral hit

素材供应不稳定｜审批过慢｜版权或账号未解决｜只追求一次爆款

WINTOUR METHOD

THE WINTOUR CHINA
FAN-GROWTH METHOD.

闻拓中国粉丝增长方法论。

01VALIDATE

Find real demand

验证｜寻找真实需求

02REFRAME

Build local meaning

重构｜建立本地意义

03TEST

Find content fit

测试｜验证内容匹配

04AMPLIFY

Scale what works

放大｜扩大有效内容

05BUILD

Grow participation

建设｜发展粉丝参与

06CONVERT

Connect lasting value

转化｜连接长期价值

Validate before scaling. Build fandom before monetizing it.先验证，再放大；先建立粉丝关系，再实现商业化。

VALIDATE DEMAND

VALIDATE DEMAND BEFORE
SCALING INVESTMENT.

扩大投入前，先验证真实市场需求。

Measure social mentions, comments and search demand.

分析社交提及、评论和搜索需求。

Review DSP streams, saves, follows and playlist signals.

审视DSP播放、收藏、关注和歌单信号。

Benchmark genre and reference artists in China.

对比同音乐类型及相似艺人在中国的表现。

Run small content tests before committing scale.

大规模投入前先进行小范围内容测试。

Output: audience priority, artist positioning, platform mix and KPI baseline.输出：优先受众、艺人定位、平台组合和KPI基线。

NARRATIVE REFRAMING

LOCALIZATION
IS NOT TRANSLATION.

本地化不是翻译，而是让全球素材在中国重新建立意义。

TRANSLATIONWhat did the artist say?翻译解决的是：艺人说了什么？

REFRAMINGWhy should China care?叙事重构解决的是：中国用户为什么要在意？

01
Who should love this artist?定义最优先的中国受众。
02
What makes them memorable?选择最有记忆点的音乐、故事和性格线索。
03
Which China connection feels authentic?建立自然、真实而不过度用力的中国连接。
04
Rebuild global assets into local meaning.把全球素材转化为本地意义，而不仅是本地语言。

ARTIST-FIT PLATFORM MIX

CHOOSE THE PLATFORM MIX
BY ARTIST FIT.

七个重点平台承担不同任务，试点阶段根据艺人适配度选择组合，而不是默认全平台铺开。

DISCOVERY2

RedNote and Weibo

生活方式发现、艺人故事与公共讨论。

VIDEO & COMMUNITY3

Douyin · Bilibili · WeChat

抖音负责触达，B站负责深度，微信负责关系留存。

MUSIC & CATALOG2

Streaming + catalog engagement

音乐流媒体、评论与长尾曲库持续互动。

DOUYIN

VIDEO ACCOUNTS

REDNOTE

WEIBO

BILIBILI

QQ MUSIC

NETEASE MUSIC

Different platform jobs. One artist-fit system.平台任务不同，但共同服务于一套艺人适配系统。

COMMUNITY & CONVERSION

COMMUNITY TURNS
ATTENTION INTO VALUE.

社群把一次注意力变成持续关系，并为音乐和商业转化创造条件。

BUILD THE RELATIONSHIP

1 · LISTENWhat fans care about｜理解粉丝真正关心什么
2 · RESPONDComments and reply content｜评论与回复型内容
3 · ACTIVATECovers, reactions and UGC｜翻唱、Reaction与UGC
4 · RETAINRelease rituals and return visits｜围绕发行建立回访习惯

CONNECT THE VALUE

ARTIST SEARCH→DSP STREAM / SAVE→TICKET / MERCH→BRAND OPPORTUNITY

艺人搜索 → 音乐平台播放/收藏 → 门票/周边 → 品牌合作机会

A community returns, creates and recommends—then makes conversion possible.真正的社群会回来、会创作、会推荐，并最终让转化成为可能。

EXECUTION

THE FIRST 90 DAYS ARE
A VALIDATION SPRINT.

前90天是一轮市场验证。对于新中国账号，账号设置与认证在正式进入90天周期前完成。

DAYS 1–15DIAGNOSE

Asset audit
Audience signals
KPI baseline

素材盘点 · 受众信号 · KPI基线

DAYS 16–45TEST

3–4 content pillars
Hooks and formats
Early fan signals

3–4个内容支柱 · Hook与形式 · 初始粉丝信号

DAYS 46–75SCALE

Back the winners
Activate UGC
Build return behavior

放大赢家 · 激活UGC · 建立回访行为

DAYS 76–90DECIDE

Evaluate conversion
Go / adjust / pause
Plan 6–12 months

评估转化 · 继续/调整/暂停 · 规划6–12个月

MEASUREMENT

SUCCESS REQUIRES
FOUR LEVELS OF EVIDENCE.

成功不能只看播放量，需要同时建立四个层级的数据证据。

ATTENTION

Qualified reach
Watch time · completion

有效触达｜观看时长 · 完播

AFFINITY

Shares · saves
Meaningful comments

用户好感｜分享 · 收藏 · 有效评论

COMMUNITY

Returning viewers
Repeat fans · UGC quality

粉丝社群｜回访用户 · 重复粉丝 · UGC质量

CONVERSION

Search growth
DSP actions · commercial intent

消费转化｜搜索增长 · DSP行为 · 商业意向

Set the baseline and go / adjust / pause thresholds before launch.上线前先确定基线，以及继续、调整或暂停的判断阈值。

02 / Why China

WHY CHINA?
WHY NOW?

为什么是中国？为什么是现在？

MARKET OPPORTUNITY

CHINA IS A MAJOR
MUSIC-GROWTH MARKET.

The opportunity is no longer awareness alone. China can support sustained fandom, listening and commercial value.

机会已经不只是曝光。中国市场能够承载持续粉丝关系、音乐消费与长期商业价值。

#4GLOBAL RECORDED MUSIC MARKET · 20252025年全球第四大录制音乐市场

+20.1%RECORDED MUSIC REVENUE GROWTH · 20252025年录制音乐收入增长

1B+SHORT-VIDEO USERS IN CHINA中国短视频用户超过10亿

03 / Why WINTOUR

EVIDENCE, OPERATIONS
AND CONVERSION.

用平台实战、数据证据、内容资产和商业连接证明中国市场增长能力。

OPERATING EXPERIENCE

SHORT-FORM CONTENT
& IP GROWTH.

从0到1建立内容IP与多平台增长体系。

CONFIDENTIAL CLIENT PROJECTS｜保密客户项目

Built multiple accounts from zero to an operating system.参与多个账号从0到1搭建。
Managed coordinated multi-platform content operations.具备多平台、多账号协同管理经验。
Planned content reaching the ten-million-view level.曾策划千万级播放内容。
Established production, publishing and review SOPs.建立内容生产、发布和复盘SOP。

This operating system transfers directly to artist positioning, content testing and audience development.这套运营体系可以直接迁移到艺人定位、内容测试和受众增长。

SCALE & COMMERCIAL ACCESS

LIVE OPERATIONS
& TOP BRAND ACCESS.

大规模直播运营与头部品牌商业资源。

23DOUYIN LIVE ROOMS
抖音直播间运营规模

RMB 100MAPPROX. MONTHLY SALES
月销售额约人民币1亿元

TOP BRANDCOMMERCIAL ACCESS
头部品牌商业合作资源

Multi-room governance and standardized operations多直播间统一管理和标准化运营
Real-time data and content-to-conversion discipline实时数据和内容转化能力
Large-scale delivery and team coordination大规模执行和团队协同

Top international and Chinese brand connections国际及中国头部品牌资源
Endorsements, ambassadors and integrated campaigns品牌代言、品牌大使和整合营销
China-visit activations and commercial content艺人来华活动和商业内容合作

PLATFORM EVIDENCE

TEST CONTENT THROUGH FOUR
DISTINCT PLATFORM JOBS.

内容支柱、Hook、形式和行动引导，都需要通过平台原生行为进行测试。

RED

Identity & lifestyle

人设与生活方式

DOUYIN

Music moments & reach

音乐瞬间与大规模触达

BILIBILI

Long-form depth

长内容与深度粉丝关系

VIDEO ACCOUNTS

Relationship & sharing

关系维系与微信生态分享

Use the platform's native behavior—not the same asset everywhere.利用每个平台的原生行为，而不是把同一份素材复制到所有平台。

PUBLIC SIGNALS

LOCAL RELEVANCE AND CATALOG
DEPTH CREATE DEMAND.

中国本地相关性创造传播节点，长尾曲库深度创造持续需求。

WEIBO4K+

interactions on OneRepublic's Chinese New Year post

OneRepublic中国新年微博互动量

QQ MUSIC150K+

likes on Joyce Jonathan's “Ça ira”

Joyce Jonathan《Ça ira》点赞量

NETEASE CLOUD MUSIC10K+

likes + 594 comments on “Waltz for Debby”

《Waltz for Debby》点赞超过1万，并有594条评论

Localization creates moments. Catalog depth creates longevity.本地化创造瞬间，曲库深度创造长尾生命力。

OWNED DATA

OWNED DOUYIN DATA
REVEALS WHO ENGAGES.

自有抖音账号数据让我们看见谁在互动，以及下一步应该向哪里放大。

WINTOUR-OWNED DOUYIN ACCOUNT · British Pop Music

+312.2%VIEWS VS. PRIOR PERIOD播放量较上一周期增长

2.2K / 1.1KPLAYS / LIKES ON A BLUE POSTBlue相关内容播放 / 点赞

86%FEMALE AUDIENCE女性受众占比

31–40LARGEST AGE GROUP最大年龄人群

Jiangsu is the strongest audience region—useful for regional targeting and event planning.江苏是当前最强受众地区，可为区域定向和活动规划提供依据。

MUSIC IP SCALE

A MUSIC IP CAN SCALE ACROSS
CHINA'S PLATFORM ECOSYSTEM.

一个线上优先的音乐品牌，可以通过协同分发和平台原生启动机制实现跨平台增长。

YAPOP MUSIC

15K+CROSS-PLATFORM FOLLOWERS
跨平台累计粉丝

150K+FIRST-POST REACH
新账号首条内容触达

+8KFOLLOWERS FROM ONE REDNOTE POST
单条小红书内容新增粉丝

YAPOP Music cross-platform account growth

One brand system. Different platform-native launch mechanics.一个品牌系统，用不同平台的原生启动机制实现增长。

REPEATABLE CONTENT ASSETS

ARTIST-LED FORMATS CREATE
REUSABLE FAN ASSETS.

从频道启动走向艺人声音和可重复的编辑栏目，而不是依赖一次性帖子。

01CHANNEL LAUNCH

A clear launch asset introduced the account and established its editorial identity.

用清晰的首发内容建立账号定位与编辑身份。

02ARTIST ID SERIES

Custom artist messages turned partnerships into native social content for local fans.

定制艺人ID把合作关系转化为面向中国粉丝的原生社交内容。

03INTERVIEW & Q&A

A repeatable editorial series revealed personality beyond releases and announcements.

可重复的采访与问答栏目，在发行和官宣之外持续展现艺人个性。

The value is not one post—it is a repeatable content library.真正的价值不是一条内容，而是一套可以持续复用的内容资产库。

PARTNER CAPABILITY

WINTOUR CONNECTS
STRATEGY TO CONVERSION.

闻拓把市场策略、内容运营、粉丝关系与商业准备连接成一条增长链路。

MARKET ENTRY

Validate demand and choose the right entry path.

验证真实需求并选择正确进入路径。

NARRATIVE REFRAMING

Turn global assets into locally meaningful stories.

把全球素材转化为中国用户真正能理解和记住的故事。

OPERATING SYSTEM

Coordinate content, community, data and DSP activity.

协同内容、社群、数据和音乐平台运营。

COMMERCIAL READINESS

Prepare artists for brands, visits and partnerships.

为品牌合作、艺人来华和商业伙伴关系做好准备。

A complementary China growth partner for labels, managers and artist teams.成为唱片公司、经纪团队和艺人团队互补型的中国增长合作伙伴。

04 / Services & Pricing

A SERVICE MODEL
THAT SCALES WITH EVIDENCE.

从账号进入或聚焦试点开始，只有当数据证明有效时，再进入下一层级。

SERVICE OVERVIEW

A SERVICE MODEL
THAT SCALES WITH EVIDENCE.

以证据驱动扩展的服务模型。

Start with access or a focused pilot. Expand only when evidence supports the next level.从账号进入或聚焦试点开始，只有当数据支持时再扩展到下一层级。

FOUNDATION

Account access

基础层级｜账号进入支持£150PER ARTIST / MONTH
每位音乐人／月

TIER 1

Social presence

第一层级｜中国社交媒体阵地£600PER ARTIST / MONTH
每位音乐人／月

TIER 2

Community growth

第二层级｜粉丝社群增长£1,000PER ARTIST / MONTH
每位音乐人／月

TIER 3

Social + DSP + commercial

第三层级｜社交＋DSP＋商业机会£2,000PER ARTIST / MONTH
每位音乐人／月

Pilot and portfolio pricing can be agreed separately; third-party execution costs are excluded.试点项目和组合型合作可另行商定价格；第三方执行费用不包含在上述服务费中。

FOUNDATION

CHINA MOBILE NUMBER
& ACCOUNT ACCESS.

基础层级｜中国电话号码及账号进入支持

£150PER ARTIST / MONTH
每位音乐人／月

Best for artists who need China account access before full operations.适合暂时只需要中国账号进入支持、尚未启动完整运营的艺人。

Recommended term: 3 months｜建议合作周期：3个月

One dedicated mainland China mobile number提供1个独立中国大陆手机号码
SMS verification support for Chinese platforms支持中国平台短信验证码接收
Number maintenance and login-code assistance号码维护及登录验证码协助
Up to five manual verification requests per month每月不超过5次人工验证码协助
The same number can continue after an upgrade升级服务后可继续沿用原号码
Excludes content, publishing, comments and analytics不包含内容、发布、评论及数据分析

TIER 1

CHINA SOCIAL PRESENCE
& CONTENT OPERATIONS.

第一层级｜建立中国内容阵地与稳定运营

£600PER ARTIST / MONTH
每位音乐人／月

Build a consistent, platform-native China presence.建立稳定、持续、符合中国平台习惯的官方内容阵地。

Includes all Foundation services包含基础层级全部服务
Setup and basic verification support for two core platforms支持2个核心平台设置及基础认证协助
Two to three content packages per week每周制作及发布2-3组内容
Video editing, subtitles, covers and pacing视频剪辑、字幕、封面和节奏优化
China-market reframing of global assets海外素材的中国市场语境重构
Monthly creative direction and operations summary月度内容方向和运营总结

TIER 2

CULTURAL REFRAMING
& COMMUNITY GROWTH.

第二层级｜中国叙事、文化融合与粉丝社群增长

£1,000PER ARTIST / MONTH
每位音乐人／月

Turn consistent publishing into stronger identity and fan relationships.把稳定发布进一步转化为清晰人设、互动和核心粉丝关系。

Includes all Tier 1 services包含第一层级全部服务
Monthly themes built around artist identity and music围绕艺人形象和音乐制定月度主题
Interactive videos, Q&A and fan-reply content策划互动视频、问答和粉丝回复内容
Comment moderation and priority-fan engagement评论区维护及重点粉丝互动
UGC creator identification and collaboration outreach识别UGC创作者并寻找合作机会
Release campaigns and monthly optimization analysis发行活动定制内容及月度优化分析

TIER 3

INTEGRATED SOCIAL, DSP
& COMMERCIAL GROWTH.

第三层级｜社交媒体、DSP与商业机会整合

£2,000PER ARTIST / MONTH
每位音乐人／月

Connect social influence to music consumption, brand readiness and commercial value.把社交影响力连接到音乐消费、品牌准备度和商业价值。

Includes all Tier 2 services包含第二层级全部服务
Coordinate with QQ Music, NetEase Cloud Music and other DSPs协助对接QQ音乐、网易云音乐等DSP
Optimize DSP profiles, metadata, playlists and editorial outreach优化音乐平台主页、元数据、歌单及编辑资源申请
Analyze the full social-to-music conversion funnel分析社交媒体到音乐消费的完整转化链路
Assess artist-brand fit and connect top-brand opportunities评估艺人品牌适配度并连接TOP品牌机会
Monthly growth report, market analysis and strategic advice提供月度增长报告、市场分析和策略建议

Third-party media, creator, DSP, verification and commercial execution costs are quoted separately.媒体、达人、DSP、认证及商业执行等第三方费用另行报价。

05 / Contact Us

START WITH ONE ARTIST.
LEARN FAST.
SCALE WHAT WORKS.

从一位艺人开始，快速学习，用数据决定下一步放大什么。

1 · SHORTLISTSelect candidate artists｜筛选候选艺人

2 · AUDITReview accounts, assets and signals｜盘点账号、素材与市场信号

3 · ALIGNConfirm platforms and KPIs｜确认平台与KPI

4 · PILOTRun the 90-day sprint｜启动90天验证

5 · DECIDEScale, adjust or pause｜放大、调整或暂停

China-market validationBilingual strategy & operationsPer-artist engagement model

THE CHINA GROWTH PARTNERFOR GLOBAL ARTISTS.

HOW WE BUILDENDURING FANDOM.

A VIEW IS A MOMENT.A FAN IS A MARKET.

ONE FAN JOURNEY.FIVE CONNECTED JOBS.

WHY GLOBAL ATTENTIONDOESN'T BECOME FANDOM.

FROM ATTENTIONTO ENDURING FANDOM.

ARTISTS SHOULD SCALEAT DIFFERENT SPEEDS.

THE WINTOUR CHINAFAN-GROWTH METHOD.

VALIDATE DEMAND BEFORESCALING INVESTMENT.

LOCALIZATIONIS NOT TRANSLATION.

CHOOSE THE PLATFORM MIXBY ARTIST FIT.

COMMUNITY TURNSATTENTION INTO VALUE.

THE FIRST 90 DAYS AREA VALIDATION SPRINT.

SUCCESS REQUIRESFOUR LEVELS OF EVIDENCE.

WHY CHINA?WHY NOW?

CHINA IS A MAJORMUSIC-GROWTH MARKET.

EVIDENCE, OPERATIONSAND CONVERSION.

SHORT-FORM CONTENT& IP GROWTH.

LIVE OPERATIONS& TOP BRAND ACCESS.

TEST CONTENT THROUGH FOURDISTINCT PLATFORM JOBS.

LOCAL RELEVANCE AND CATALOGDEPTH CREATE DEMAND.

OWNED DOUYIN DATAREVEALS WHO ENGAGES.

A MUSIC IP CAN SCALE ACROSSCHINA'S PLATFORM ECOSYSTEM.

ARTIST-LED FORMATS CREATEREUSABLE FAN ASSETS.

WINTOUR CONNECTSSTRATEGY TO CONVERSION.

A SERVICE MODELTHAT SCALES WITH EVIDENCE.

A SERVICE MODELTHAT SCALES WITH EVIDENCE.

Account access

Social presence

Community growth

Social + DSP + commercial

CHINA MOBILE NUMBER& ACCOUNT ACCESS.

CHINA SOCIAL PRESENCE& CONTENT OPERATIONS.

CULTURAL REFRAMING& COMMUNITY GROWTH.

INTEGRATED SOCIAL, DSP& COMMERCIAL GROWTH.

START WITH ONE ARTIST.LEARN FAST.SCALE WHAT WORKS.

THE CHINA GROWTH PARTNER
FOR GLOBAL ARTISTS.

HOW WE BUILD
ENDURING FANDOM.

A VIEW IS A MOMENT.
A FAN IS A MARKET.

ONE FAN JOURNEY.
FIVE CONNECTED JOBS.

WHY GLOBAL ATTENTION
DOESN'T BECOME FANDOM.

FROM ATTENTION
TO ENDURING FANDOM.

ARTISTS SHOULD SCALE
AT DIFFERENT SPEEDS.

THE WINTOUR CHINA
FAN-GROWTH METHOD.

VALIDATE DEMAND BEFORE
SCALING INVESTMENT.

LOCALIZATION
IS NOT TRANSLATION.

CHOOSE THE PLATFORM MIX
BY ARTIST FIT.

COMMUNITY TURNS
ATTENTION INTO VALUE.

THE FIRST 90 DAYS ARE
A VALIDATION SPRINT.

SUCCESS REQUIRES
FOUR LEVELS OF EVIDENCE.

WHY CHINA?
WHY NOW?

CHINA IS A MAJOR
MUSIC-GROWTH MARKET.

EVIDENCE, OPERATIONS
AND CONVERSION.

SHORT-FORM CONTENT
& IP GROWTH.

LIVE OPERATIONS
& TOP BRAND ACCESS.

TEST CONTENT THROUGH FOUR
DISTINCT PLATFORM JOBS.

LOCAL RELEVANCE AND CATALOG
DEPTH CREATE DEMAND.

OWNED DOUYIN DATA
REVEALS WHO ENGAGES.

A MUSIC IP CAN SCALE ACROSS
CHINA'S PLATFORM ECOSYSTEM.

ARTIST-LED FORMATS CREATE
REUSABLE FAN ASSETS.

WINTOUR CONNECTS
STRATEGY TO CONVERSION.

A SERVICE MODEL
THAT SCALES WITH EVIDENCE.

A SERVICE MODEL
THAT SCALES WITH EVIDENCE.

CHINA MOBILE NUMBER
& ACCOUNT ACCESS.

CHINA SOCIAL PRESENCE
& CONTENT OPERATIONS.

CULTURAL REFRAMING
& COMMUNITY GROWTH.

INTEGRATED SOCIAL, DSP
& COMMERCIAL GROWTH.

START WITH ONE ARTIST.
LEARN FAST.
SCALE WHAT WORKS.